Every Friday we highlight five things we have on our radar that we think should be on yours, too.

Here’s this week’s Friday Fives.

Uniformly creative

In recent years, the streets of NYC have been overtaken by a new breed of professional: the worktwin. What are worktwins, you ask? An army of matching creative clones in cropped black jeans and spotless white sneakers. Or clear framed glasses and denim shirts. Or maybe a five-panel cap and a flannel. To glimpse a worktwin in its natural habitat, look no further than the nearest advertising agency, architecture firm, or creative studio producing work that “means something” (but also provides enough disposable income to buy the latest pair of Nikes). Like most design studios, TWA is home to its fair share of worktwins, documented forever on social media with the classic #worktwin pic — throwing up finger guns like Charlie’s Angels or staring blankly ahead like the twins from the Shining. While our constantly matching outfits may be cute (if somewhat annoying) what do they signal about our workplace culture? This article explores the deeper implications of the worktwin phenomena and how we manage to look so creative while all looking the same. — KJ

Pinning down stress

In the deep (often dark) online world, no platform is happier than Pinterest. A live feed of personalized comfort filled with baked goods, stylish apartments, plants, and crafts, Pinterest can often feel like a mental vacation from the real, less-aesthetically pleasing world. But in addition to searches for things like “closet organization” and “lasagna recipes” there are an increasing number of questions related to anxiety, stress, and other emotional health topics. Enter “Compassionate Search,” Pinterest’s attempt to offer its users a dose of comfort in bite-sized form. Created in collaboration with Brainstorm, Stanford’s mental health innovation lab, the tool provides users with wellness exercises like “refocus your attention” or “recognize your strengths”. Although Pinterest’s main focus isn’t shifting toward the mental health space, the platform hopes continue its ongoing work to address pinners in distress. In an increasingly anxiety-inducing world, we’re happy to see another company prioritizing mental health and emotional wellbeing. 🙌 — KJ

A more a-peeling milk

Got Milk? To answer the age old question — yes, we do. And we have a LOT of it. From cows. And nuts. And coconuts. And oats. With all the new dairy-free substitutes crowding the shelves, it feels like we’ve milked the industry for all it’s worth. Think we’ve seen it all? Think again. There’s a new milk in town, and its bananas. No, not the crazy kind — the “made from actual bananas” kind. The lastest alt-milk product from Mooala, Bananamilk is created through a unique cooking and batching process that guarantees your bowl of Special K won’t just taste like a watered-down banana smoothie. Plant-based, ethically sourced, allergen-free, organic, and lower in sugar than traditional milk, Bananamilk may just be the best of the bunch. — KY

Keep cool and carry Reon

Last week’s absurd heat wave and apocalyptic rain sent New York residents fleeing the city streets, into the cooling embraces of their AC units. Those of us lucky enough to have indoor climate control waited out the weather from the comfort of our artificially-chilled apartments, far from literal sea of sweaty New Yorkers wading through the streets. But what if you needed to leave the house to go on a snack run because your roommate “accidentally” ate all your Doritos? That’s exactly what Reon, Sony’s new portable in-shirt thermoelectric cooler, aims to help with. Through the help of technological wizardry, this little pocket device bestows upon you the power of being cool (but not that kind of cool) even on the hottest summer day. — MC

Alone together (with pizza)

Working remotely has its perks. You don’t have to commute. You can live anywhere you want to. You can work in your pajamas. You can hang out with your cat. It’s awesome, but it can also be lonesome — Fluffy’s meows just can’t replace human conversation. That’s where Pizzatime comes in. Launched by the digital agency Platform, Pizzatime is an app that facilitates digital meetups for remote workers to enjoy pizza together in virtual conferences, even though they may be located thousands of miles apart. Pizza (in addition to being delicious) is one of the few unifying foods that can be found nearly everywhere in the world, so even if you’re in Queens, Ilana is in Houston, and Svyatopolk is in Omsk, you can still enjoy a pizza together. Luckily for those of us in New York, chances are that ours will be *marginally* better (unless, of course, Fabio in Milan joins in again). — AD

NYC branding agency exploring the intersection of art, design, technology and culture. Partnering with emerging and evolving brands.