Friday Fives, Vol.67

Every Friday we highlight five things we have on our radar that we think should be on yours, too.

Here’s this week’s Friday Fives.

Romance isn’t dead — it’s in San Fran
In the words of the immortal Black-Eyed Peas, where is the love? For all you singles out there, OkCupid has been busy crunching numbers to find out which cities are the most romantic. Fans of long walks on the beach, rejoice! According to data from the online dating site, Bay Area residents are among the most romantic in the country. Meanwhile, those of us looking for love should steer clear of D.C., where locals scoff at the “creepiness” of unrequited love. It seems that access to outdoor activities is a plus when it comes to dating, while contentious politics may be contributing to the cynicism of D.C. daters. Don’t be too discouraged, East Coasters — there are still plenty of places to meet the one. — LK

A new kind of unicorn
According to experts, a new wave of unicorns is poised to take over Silicon Valley. Unfortunately, this doesn’t mean a herd of sparkly horses with horns are roaming wild in the Bay Area. For those of us who aren’t fluent in tech-speak, “unicorns” are an elite class of startups that have reached a value of $1 billion. According to CB Insights, the next 50 unicorns that may soon be joining the ranks of Uber and AirBnb are quite different than their predecessors. Rather than digitizing services like taxis and food delivery, many of these newcomers aim to modernize essential industries like farming, finance, and life sciences. Although that 2am Lyft ride and subsequent Postmates order of greasy fried rice may now seem indispensable, the massive worldwide agricultural network that prevents us all from starving is also *pretty* important. Shoutout to Zola (one of our favorite clients) for making the list! — KJ

Lonely Hearts Film Club
Valentine’s Day is over, and the *real* holiday has begun — 75% discounts on candy. And what better way to bid farewell to the annual reminder of your gut-wrenching loneliness than by binge-eating a family-sized bag of heart-shaped Reese’s and hosting your own breakup movie marathon? Thankfully, Quartzy has your back. They’ve compiled a comprehensive list of the best breakup movies released since 1970, graded on a standardized scale that includes questions like “Does it pass the Bechdel test?” and “Does the protagonist partake in a healthy amount of wallowing?”. So if you’re feeling jaded by your own Valentine’s heartbreak, (or Amazon’s breakup with NYC), sit back, relax, and enjoy. — KY

Stamp of approval
For everyone out there looking to escape the daily deluge of emails flooding our inboxes, we now have a fresh reason to step away from the keyboard and send some good, old-fashioned snail mail. The USPS has just unveiled its 2019 stamp collection featuring art from Ellsworth Kelly, the famed American hard-edge painter. His ionic work spans a range of media, including painting, print-making, sculpture, architecture, and, now, postage stamps. Following the release of a special Leonardo da Vinci stamp collection by the UK’s Royal Mail service, it seems that postage is latest vehicle for bringing fine art to the masses. The stamps will be available for purchase later this year, and at 55 cents a piece, they’re by far the cheapest Kelly work you can get your hands on. — CB

Start of something normal
Startups, widely known for their quirky and unconventional monikers, have started to embrace a new naming approach: out with the weird and in the with the normal. Typical naming practices like creative misspellings (ie. Lyft, Digg, and Flickr), are being put on hold in favor of puns (like MedMen, a Canadian cannabis company), invented words that sound real (Locomation, an autonomous trucking technology company) and truly average-joe names (Decent, a healthcare startup). Part of the reason for this trend? Startups are becoming much less concerned with snagging a web domain that perfectly matches their name, opening up the doors to a wider world of much simpler (and much easier to pronounce) names. — LK



NYC branding agency exploring the intersection of art, design, technology and culture. Partnering with emerging and evolving brands.

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The Working Assembly

NYC branding agency exploring the intersection of art, design, technology and culture. Partnering with emerging and evolving brands.