Friday Fives, Vol.42
Hey, we know her!
Bastet Noir is a custom fashion brand whose monthly campaign features strong, independent business leaders modeling their clothes. This month’s series features TWA’s Jolene Delisle. Celebrating individuality is what Bastet Noir is all about. Every garment sold on their site also contributes to a cooperative of single mothers as they educate and raise their children. Learn more about the founder Daniela and shop their clothing here.
Here’s this week’s Friday Fives!
Blue, blue, and more blue!
The former home to Winston Churchill is now home to Yves Klien’s famous vivid ultramarine pigment called IKB (aka International Klein Blue). Visitors of the exhibition are given the opportunity to experience Klein’s contemporary paintings, sculptures and large-scale installations juxtaposed against the ornate baroque decor of the eighteenth-century palace. Fun Fact: Klien influenced Swedish-Chilean designer, Anton Alvarez, to create a series of tall vessels coated in the vibrant blue tone, and Brussels-based architect, Olivier Dweka, who designed a modernist home inspired by Klein’s paintings. — MM
Axe the lady tax
It’s not just on April 1st that brand’s are pranking their customers (i.e. the notorious IHOb stunt). The fast-food brand, Burger King, is using an in-store stunt to rightfully declare their stance against the pink tax. During the 60-second spot from David in Miami, female customers are asked to pay more for chicken fries simply because said fries are in a pink box. This clever social experiment demonstrates how ridiculous it is to ask women to pay more just because the package is pink. In doing so, the fast-food chain takes what has become a normalized wrong and asks consumers to question it and fight against it. The spot ends with a call to action for consumers to support the pink tax repeal. — CB
Mid-century logos are finally archived
Calling graphic design nerds everywhere — there’s a new magazine in town, and it’s dedicated to minimalist mid-century logos. Inspired by the success of popular Instagram account LogoArchive, designer and creator Richard Baird has dedicated his time to scanning and archiving these logos. There’s a bird shaped like a V for a German fashion brand, a cute little elephant for a Canadian construction company and even a chubby, sullen cat for a cinema. With the formalization of corporate identity design in its infancy, these mid-century designers made it work. If you love the mid-century aesthetic, this magazine would be good company for your mid-century coffee table. — CS
Honestly, the best thing you will ever buy
If you haven’t been living under a rock, you’ve probably heard of the infamous Instant Pot, an updated and faster version of a pressure cooker that has swept the nation over the last few years. Prior to the release of the Instant Pot, pressure cookers were known as those ancient, dangerous appliances from the 80’s that could explode in your kitchen while cooking your favorite pot roast. Yikes. So how did the developers behind the Instant Pot make pressure cooking cool again? They utilized psychology and branding to create the easiest and most convenient one pot cooking experience. — CB
Take my money and/or health
If Gwyneth Paltrow told you to pump coffee up your butt, would you follow suit? Apparently, a lot of people would. While it’s not uncommon for celebrities to use their privileged position irresponsibly, this power of persuasion has been dominating the health sphere in recent times. But surprise, surprise, the facts aren’t always spot on. Gwyneth Paltrow, founder of the holy grail of lifestyle blogs, Goop, has decided to hit back at critics by employing a fact checking team to cross reference the site’s wild claims. Health experts have been trying to speak the truth amongst the hype for years, but it seems the mass majority will believe Kim K’s weight loss advice over proven medical science. While you may want to be as dewy as Gwynnie or have a stomach as flat as Kim K’s, perhaps check the science next time you’re considering flushing your insides with the newest weight loss tea. — CB
Originally published at eepurl.com.
