Friday Fives, Vol. 203
This week we’re purchasing pigments on the blockchain, getting weird with brand names, and feeling sorry for an Olympic mascot who just wanted to talk.
The entirety of the known digital world is being itemized and sold. The latest bit of digital real estate to hit the market? Colors. Owning an NFT of a color seems odd, like trying to own the letter “A” (ugh, letter-owning is probably going to be a thing now, isn’t it?). People who secure 1 of 10,000 color NFTs will be able to name the color and even profit from others on the blockchain using it. If you’re super into a particular shade of blue, or want to give someone a particularly gross shade of green as a gag gift, now you can. Color us…weirded out, but also curious.
Internet artists spend years competing in a bloated content landscape, building up an audience willing to pay for their work. After all that effort, the struggle continues when grimy bootleggers snipe their artwork, call it their own, and sell it for profit. When artists discover counterfeiters it can take months for the illegally copied work to be removed from places like Facebook Marketplace or Etsy. How do we stop this forgery phenomenon? A mixture of new copyright laws, intellectual property technology, and marketplace’s commitment to being more responsive and responsible. Oh and if you see someone stealing someone else’s work, report them, and maybe message them saying “Hey bro, not cool.”
The compendium of conventional wisdom on brand naming suggests a successful brand name has one syllable, easy pronunciation, and a clear, unmistakable link to what your brand represents. Yet in 2022, the formula for finding the right name might be as simple as these four words: Get weird with it. Names that are strange, mysterious, silly, or even nonsensical stand out the most and are more memorable. Toss out the rulebook and dive into the funky end of the pool. Try long names. Try names that are totally unrelated. If you have a negative gut reaction, hey, maybe that’s the one, see where it goes. Get weird with it.
Some things are better left unsaid. That’s a lesson the 2022 Winter Olympics mascot, Bing Dwen Dwen, recently learned the hard way. The adorable, orbular panda was well-received and became a social media darling. The love-fest ended abruptly when the character appeared on TV and spoke for the first time. Viewers heard the voice of a middle-aged man, and they did not like what they heard. The cuddly image was shattered. The illusion of impossible cuteness, irreparably damaged. Sorry, panda pal. If you need to talk, Bing Dwen Dwen, give us a call. We won’t judge you for your burly baritone, we’re just here to listen.
Whether you’re a sucker for heart shaped boxes of sugar filled with other sugar, or the very thought of Valentine’s Day makes you want to rip the head off a stuffed animal, the New York Times has you covered with a list of lovely (pun intended) movies for everyone. This is also your reminder to buy your significant other something if you haven’t yet already. Maybe an NFT card? Or this terrifying face pillow monstrosity? Or the gift of not being terribly hungover from the Super Bowl, which is poorly scheduled for the day before. All great ideas, yours for free.
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NYC branding agency exploring the intersection of art, design, technology and culture. Partnering with emerging and evolving brands.