This week we’re chowing down on a fashionable sandwich, becoming better Airbnb hosts, and trying out ASMR cutlery.

Fast food meets high fashion

There’s a new burger on the scene that’s causing quite the culinary commotion, and if you guessed that it was made by a luxury design collective, then we’d say you already read this article somewhere else. Fashion brand VETEMENTS was already serving up a vegetarian burger, fries, and drink combo at Russia’s KM20 boutique, but now they’re taking it to the next level. Literally. They’re going global with the “VETEMENTS BURGER” 2.0 NEXT LEVEL EDITION that’s fully vegan. If we get our hands on one, we’ll tell you if it tastes as great as the packaging looks.

Better Airbnb basics from MUJI

As summer travel ramps back up after a year of lockdown, MUJI wants to help Airbnb hosts get the most out of their homeware basics. MUJI created a set of 23 simple yet elegant essential items to help guests feel at home in their vacation rentals. Hosts, or anyone who needs a homeware refresh, can get the whole set on MUJI’s website. We can’t wait to use these while we look over a list of cool restaurants and fun things to do in the area.

Apple goes to the theater

The historic Tower Theatre in downtown Los Angeles was the city’s first to be wired for film with sound. It closed its doors in 1988. Now, at the hour of its reopening, it’s wired for something else entirely: selling Apple products. Apple collaborated with restoration artists to preserve the grandeur of the original building and modernize the innards to Apple’s level of sophistication. Apple is also bolstering the LA community with learning opportunities through Today at Apple Creative Studios, an ongoing global initiative that champions underrepresented youth in the arts.

ASMR tableware that sounds delicious

If you want your next meal to be served with a side of satisfying tingles, look no further than Sonic Seasoning, a graduation project from Royal College of Art grad Mengtian Zhang. This unconventional dining set plays sounds when you interact with food, adding bleeps, bloops, and chimes as you chow down. She hypothesized that sound plays a role in our enjoyment of food. As big fans of Rice Krispies “snap crackle pop,” we’re inclined to agree with her.

The Emmys get it right on gender

This year’s Emmy winners and nominees will be able to remove gendered terms from their awards and nomination certificates. Instead of “Actor” or “Actress,” people can elect to have “Performer” written or engraved instead. It’s a small but meaningful step forward for the Emmys, and for that, we’d like to thank the academy.

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Established in 2017, we collaborate with emerging and evolving companies for end-to-end brand building, including strategy and visual identity, print and digital design, content, and creative campaigns.

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The Working Assembly

NYC branding agency exploring the intersection of art, design, technology and culture. Partnering with emerging and evolving brands.

NYC branding agency exploring the intersection of art, design, technology and culture. Partnering with emerging and evolving brands.