This week, we’re scanning barcodes on literally everything, updating our pronouns on Instagram, and wishing we got tickets to Frieze New York.

In addition, we’re celebrating our client, Oula, on their feature in Fast Company! Check out how they’re reimagining pregnancy care and peek the work we did for them here.

Bar codes are everywhere

To make sure we are all on the same page, raise your hand if you never scanned a barcode until the pandemic happened! Bar codes are not a new concept, we all know that. They are also super easy to use if you have a smartphone. However, consumers never really had to use them until the pandemic, as digitally displaying information is a lot more sanitary than using, for example, reusable menus. So for the foreseeable future, you can count on them being an incredibly important feature to include in packaging.

Here’s to a more inclusive community

This week, Instagram rolled out a new tool for users to display their pronouns. Although users were able to post their pronouns in their bio before, the goal of this new feature is to help normalise pronoun usage so that it is as common as adding your name or email in your bio. For years, Instagram has prided itself on creating an inclusive and expressive community for its users, and this move definitely shows that, especially given there is no monetary incentive behind the decision. Bravo, Instagram.

Link–I mean billboard–in bio

Two things are true: 1. We all know what billboards are and 2. We all now know what an influencer is. Combine the two, and you get a digital billboard. In a nutshell, digital billboards allow users to buy space on a creator’s link-in-bio page to display or advertise their own content. Dmitry Shapiro, CEO of Koji, says digital billboards are going to create a new and exciting opportunity for creators to engage with their fans–and make money. Given how saturated but lucrative the creator economy is, it will be interesting to see if and how this idea takes off.

Your pandemic objects say a lot about you

The items we use everyday say a lot about us, and the items we use during the pandemic are no different. So when ethnographer Paula Zuccotti wanted to see how the lockdown crisis impacted individuals, she looked at–you guessed it–objects. What she found was fascinating and you can check it all out here.

Art events are back

The pandemic is far from over, but regardless, Frieze New York–the first megafair of its kind to be held in person ever since the initial lockdown–was able to reopen last week. It was held at The Shed, featured 64 instead of 200 galleries, and completely sold out. If you wanted to check it out, but sadly couldn’t snag a ticket, check out some of the work here. Hey, maybe we’ll all be able to go next year.

The Working Assembly is an award-winning branding and creative agency.

Established in 2017, we collaborate with emerging and evolving companies for end-to-end brand building, including strategy and visual identity, print and digital design, content, and creative campaigns.

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The Working Assembly

NYC branding agency exploring the intersection of art, design, technology and culture. Partnering with emerging and evolving brands.

NYC branding agency exploring the intersection of art, design, technology and culture. Partnering with emerging and evolving brands.