May 7, 2021
Friday Fives, Vol. 170
This week, we’re very confused about squid statues and why plant-based meat companies can’t get along for five minutes.
Consumer journeys: post pandemic
A lot has changed over the past year and as a result, many consumers will have new priorities when it comes to what they spend their time and money on. That being said, the consumer journey is not going to be the same either, and companies will either sink or swim if they are not careful of what consumers actually want and expect now. Companies should be aware of a couple factors that will impact the new consumer journey, and we found this article super helpful in breaking it all down.
Twitter is now testing out a new feature where users can tip their favorite accounts. It makes sense as users have always had to revert to other platforms such as Patreon and Venmo to pay homage to their favorite talents. However, as more social media platforms are beginning to implement different monetization tools for users and creators, it will be interesting to see what the future of influencer marketing will look like as talent may no longer need to rely on brand campaign deals for the entirety of their income now.
This week, a town in Japan decided to use its coronavirus grant to build a giant squid statue in the hopes of promoting tourism. Honestly, it’s eye- catching, but a statue would not be my first choice when figuring out how to divide up a grant during a pandemic. Although the future is still very uncertain, they do have a long term strategy planned out, which hopefully will prove successful. In the meantime, however, they are going to have many angry residents on their hands.
We all know attacking your competitors is a solid way to build up your brand, but when it comes to products that promote social innovation, is it the most ethical and efficient choice? Recently, some have argued that the plant-based meat companies are spending too much time tearing each other down when instead, they should be tearing down the industrial agriculture sector. What ever happened to collaboration over competition?
I still don’t get bitcoin, or cryptocurrency, or NFTs, and I may never understand them. However, this week, it has been found that bitcoin mining consumes a lot of energy. Like, a lot of energy. We’re talking more energy by 2024 than the total consumption of 181 countries. I may not understand bitcoin, but that certainly does not sound good.
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The Working Assembly
NYC branding agency exploring the intersection of art, design, technology and culture. Partnering with emerging and evolving brands.
