Friday Fives, Vol. 168
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This week, we’re celebrating Mother Earth, canceling Planet Mars, imposing fines on “fluffy” gelato, and producing fashion from the ground up.
It was recently Earth Day and tears were shed because of these billboard campaigns by Yoko Ono and Activista. What makes them so successful is that they leave a large impact on consumers without pointing fingers at them. Instead, for example, Activista decided to put their billboard outside spaceX’s California headquarters as an attempt to criticize Elon Musk’s plans on colonizing the red planet. Iconic.
This week, Dove tapped Lizzo for their “The Selfie Talk” campaign in hopes of making social media a more positive, accepting and empowering place for young women. Along with the campaign, Dove released its “Reverse Selfie” video, which shows the adverse effect of image manipulation on young girls. It’s arguable whether or not the campaign is a couple of years too late, but regardless, it is definitely inspiring to see Dove approach the topic in such a raw and vulnerable way and with an equally powerful spokesperson.
McDonald’s is lovin’ celeb collaborations
Another day, another celeb partnership. This time around? McDonald’s is partnering up with BTS to offer a special artist menu and two unique dipping sauces. According to McDonald’s, the BTS meal features the group’s favorite items: 10-piece Chicken McNuggets, medium french fries and a medium Coca-Cola. It will be interesting to see if this collaboration will be as successful and sought after as their previous ones.
So fluffy, you’re gonna get fined
Italy is cracking down on what true gelato is, and the country is considering laws to regulate inferior gelato. In specific, the proposal would impose fines of up to 10,000 euros, the equivalent of $12,000, on vendors that are caught selling fluffy gelato–a textural sign of improper mixing and the inclusion of extra air. For such a sweet treat, this new regulation would sure be a bitter fine to pay.
Fashion from the ground up, literally
Forget “sustainability,” there’s a new fashion trend on the rise: “regenerative farming.” For the unacquainted, regenerative farming is a holistic approach to agriculture, in which different crops are planted in the same field that various livestock get to graze on and likewise fertilize. At its root (haha, get it?) regenerative farming promotes healthy soil, and in relation to fashion, this means a less polluting, more carbon neutral production process. Luxury group Kering has already introduced regenerative fashion efforts, and it seems like only a matter of time before the “regenerate or die” message catches on elsewhere.
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The Working Assembly
NYC branding agency exploring the intersection of art, design, technology and culture. Partnering with emerging and evolving brands.
