Every Friday we highlight five things we have on our radar that we think should be on yours, too.

We’re excited to announce Jolene Delisle will be speaking at The Dieline Conference in partnership with HOW Design Live this spring in Boston. The three day event is set to explore the new era for brands, package design, consumerism and the unrivaled power of design to change the world. Information and tickets here. We’d love to see you there.

Here’s this week’s Friday Fives.

The Perennial Debate

I feel like this debate is so three years ago, but Jif just released limited-edition peanut butter jars with “GIF” on the label, emphasizing that it’s a hard g, and not pronounced like the infamous Jif peanut butter. Personally, I feel like if you’re still pronouncing gif with a soft g, you can’t be trusted… but that’s just me. My favorite part of all of this? The reviews left on the Amazon where you can “purchase” the sold-out limited jar. I’ll leave you with my favorite review by a customer: “I ordered this peanut butter but it was broken. After a spoonful, all of my G’s were pronounced soft. Yet the label says they’re supposed to be hard G’s. I think this is false advertising and I want all knowledgeable users to write their senators to correct this egregious mistake.” — SS

License to Practice

This is a long article but here’s my takeaway: Design is so important. Not only does “Licensed Design Professional” sound dope (and I would love to have DSNR at the end of my name, kind of like Esquire), but the impact that design has on the world is too big to not have a license to practice. Let’s make this happen. — RW

Batteries to Flames

With the advancement of technology, we are replacing our devices more often than ever. We often mean well when we discard our tech in the recycling bin but the repercussions are larger than we might think. In 2016, a Texas recycling plant burst into flames due to a lithium-ion battery, the same kind of battery we find in our phones/laptops. The entire plant was completely destroyed, and the frequency of these plant fires has only increased over the years. Across the United States and Canada, the number of reported fires has grown 26% between 2016 and 2019. Not only are these fires physically dangerous, they also pose a threat to the recycling industry. The torching of a plant can result in a recycling company losing customers for long periods of time, while employees suffer the consequences of a shutdown. So, think twice next time you want to replace your laptop or phone. You can look for a designated drop-off center or recycle it where you bought it, but they definitely don’t belong in your home recycling bin. — CC

It’s Not the Same

Let’s try to curb your compulsive urge to belt “wHy cAn’T wE dO tHiS in New yOrK”, and recognize how vastly different Luxembourg as a country is from anything here in the United States. This 998 square mile utopia has a total population of 600,000 people. There are more people living in El Paso, Texas than the entirety of Luxembourg. Moreover, each country faces uniquely different structural and cultural barriers as well as approaches to inequity. So save your snide attitude when sharing this article, a three-year-old can tell that a big cookie is different from a small cookie. — MC2

Support Local Music

Stem, a startup that helps independent musicians get paid, is furthering its financial assistance with the launch of Scale. Stem emphasizes the collaboration that goes into creating music by handling the division of payment amongst collaborators. However, some musicians on Stem have begun to “graduate” by signing deals with record labels. Of course, much of this income goes towards marketing, tours, and production. The Scale team is trying to offer something better: a way for musicians to get access to the money they need without having to sign a restrictive contract. With Scale, musicians are not only able to utilize their payments, they are also able to maintain full creative control and ownership of their master recordings. Scale has already secured artists such as Brent Faiyaz, Justine Skye, and Lil Donald. — DD

The Working Assembly is an award-winning multidisciplinary design studio with a focus on branding and visual design.

Founded in 2014, we partner with clients and agencies for end-to-end brand building, including strategy and visual identity, print and digital design, content and creative communications.

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NYC branding agency exploring the intersection of art, design, technology and culture. Partnering with emerging and evolving brands.