This week, we’re contemplating commercial rebranding, spending money on TikTok Shop, breaking in our Birkenstocks, formulating feedback from an artificial client, and taste-testing black soda.

This week we’re cooking up the secret sauce for TV branding, blending up some juicy collabs, debating socialist AI, staying far away from the desert, and honoring the Margaritaville idol. We’re also excited about a new Heroica interview with our founder Jolene Delisle about all things entrepreneurship — give it…

This week we’re turning on subtitles, waking up with spiked brunch in a jar, then sipping a preppy IPA before bed, trying out new YouTube features, and stalking our best friend’s ex-boyfriend on Venmo. …

This week we’re tagging AI content, shopping at Bed Bath & Beyond, melting into some vegan cheese, calling our mom on X, and building new bridges with AI helpers.

This week we’re pondering font names, heating up the grill on a spicy lawsuit, blinking twice at fake ads, discussing the depths of recommendation, and taking a look at men’s health. We’re excited to share big news from two of our clients! Sanzo and COVRY, an AAPI-founded eyewear label for…

This week we’re taking the golden arches to space, euologizing the Twitter logo (and perhaps the whole platform), getting another look at the Barnes & Noble Nook, taking the buzz out of buzzwords, and getting in touch with our inner Kidults.

This week we’re fangirling over new fonts, stepping out in a new shirt, shaking hands with our Bitmoji, and having a creamy conversation about Kraft Mayo. Speaking of mayo, we’re getting excited about our 3-day company offsite in Woodstock, NY, but don’t be jealous — Harvard Business Review told us…

This week we’re flying new flags, Threading the needle, reminiscing on spheres, cooling down with color, and debating discounts.

This week we’re soaking up the colors of Italy, assessing wealthy fashion, studying the Spotify logo, reevaluating red, and drinking milk from glass bottles.